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“Required reading.”  University of Southern Florida’s Business College “Advanced Professional Selling” course.

"One of the best books of 2004."

"Get yourself a copy of a new book called How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale by consultant and trainer Dave Stein. It's loaded with practical insights into how to get inside your customers' heads and persuade them that you have what they need. One tip that may make "cold calling" easier: Learn enough beforehand about your customer's industry, company, and products to be able to "talk about his or her world for fifteen minutes longer than the time scheduled for the meeting," writes Stein. "If you do this, you will never fear running out of something valuable to say."

"Master seller and executive coach Dave Stein has authored an exciting book that is filled with practical advice about selling in today's challenging business climate. His expert coaching is geared to helping salespeople strengthen their skills, attitude and knowledge; develop and qualify leads that are higher up on the value ladder; predict the actions of competitors; deliver executive presentations; enlist allies; leverage the Internet for information about prospects; and know what customers are buying right now." 

"Stein gives salespeople what they need to position themselves with executive-level credibility, offer greater and more meaningful service to their clients, and know their competitor's next move--so they can move first." - Forbes Book Club

 "In my top 10."  Michelle Nichols Savvy Selling columnist, BusinessWeek online

"...Stein manages to provide, in one place, simple business lessons that show how to carve out a unique image (differentiation), create competitive advantage by providing world-class value for well-defined customers (building brand identity), winning desired customers and keeping them forever (relationship marketing), and simply working smarter."  Business Book Review, January 27, 2003

"Required reading."

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